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The Copywriter's Library: 25 Snackable Copywriting Lessons from 5 of the Greatest Books on Writing Ever Written

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  • Foundational copywriting tips curated by Will Hoekenga, from these 5 sources: 

    • Advertising Secrets of the Written Word by Joseph Sugarman

    • On Writing by Stephen King

    • Ogilvy on Advertising by David Olgilvy (this book partially inspired the television series Mad Men).

    • The Elements of Style by E.B. White

    • Writing Tools by Roy Peter Clark

Dan Kennedy | 7 Secret Triggers of Creating Mind-Control Ad Copy

  • The drivers of a message that move someone not just to like/remember/react to it - but to ACTION ​​

  • Seven “Dark” Copy Techniques

    • Shame​

    • Emotional Pain 

    • Anger/Resentment

    • Mysticism

    • Revenge/Redemption 

    • Fear/Insecurity

    • Greed/Sloth

  • Chris "Mr. Moneyfingers" Haddad will teach you how to break into and dominate even the most crowded niche in record time, even if you don't have a product, a list or even an idea now. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Niche product creation

Read my notes
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