The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

  • Derek Thompson is the author of "Hit Makers: How to Succeed in an Age of Distraction." 

  • Reviewing Loewy's theory of MAYA

    • Most Advanced, Yet Acceptable ​

    • To sell something surprising, make it familiar.

    • To sell something familiar, make it surprising. 

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