Business cards don't just tell us who you are and what you do, they tell us what you stand for.
With #MakeItYourBusiness, you're invited to use this familiar format to show the world what really matters to you.
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A Project We Need, For Ourselves and For Each Other
In the words of psychology professor Tim Kasser:
We live in a machine that is designed to get us to neglect what is most important about life.
He is talking, of course, about our culture.
Materialistic values reduce our purpose in life to making money, at the expense of our mental health and sense of self-worth.
As artists, it is our job to expose that machine, at least.
Better: Disrupt that machine.
At best, we try to fix that machine.
The Perfect Moment to Disrupt the Status Quo
Another night out.
You've just met someone new.
Will you be the first to say it, or them?
"...So, what do you do?"
We all know what we're really saying here:
"Tell me what your job is so that I can evaluate your socioeconomic position and determine what use you might be to me one day, as well as estimate my own value in relation to you."
No matter how friendly we try to go about it, we spin in this moment as little cogs in that "machine designed to get us to neglect" what's really important--about ourselves, about each other.
It's mentally unhealthy, and we all do it, all the time.