Artwork by Elisa Insua
Marketing
There’s a poet
from my country
Do you know him?
Of course you do.
Everyone knows him
And for good reason.
He gave us the line
“All I want is boundless love.”
There’s another poet,
Me, who
No one knows
And for no reason.
Or maybe the reason is
Marketing.
You’ve gotta put yourself
out there, they say.
Get in front of where
eyeballs search.
Do they have awareness
Of you?
Of this poetry
What’s your Call-to-Action?
What metric could measure
this campaign? What strategy?
If I hashtag Frank O’Hara
Is that a celebrity endorsement?
If you, too, want boundless
love maybe you’ll give me
the million and first heart
his immortal life earned us all.
But I don’t do it
Because I don’t want it.